Event Proposal · Amman, Jordan · After Eid al-Fitr 2027

The F-ounder Event 2027

35 Jordanian founders. One national message to the world. Two days, five hours per day including a break, after Eid al-Fitr 2027.

Presented by Abdullrahman Zidan
Project Lead, F-ounder

Download the proposal (PDF)

Speakers on stage at the book launch in Amman

Executive summary

One stage for 35 Jordanian companies

The F-ounder Event brings together 35 leading Jordanian companies over two days in Amman, after Eid al-Fitr 2027. Each company takes part as a sponsor, and its founder speaks publicly about the business, its journey and its ambition to business leaders, investors, students and media. Each day lasts five hours, including a break.

Participation goes beyond the talk: every company attends with its team, its booth and its marketing materials, making the event a direct opportunity to showcase, close deals and meet the media.

Organised by F-ounder, with a host partner to be announced. The proposed venue is The Ritz-Carlton, Amman; it is not confirmed, and confirmation is expected soon. The project will be launched by a distinguished Jordanian figure, whose name will be announced.

35 sponsor companies, each with a founder on stage
A booth and marketing materials for every company
Media meetings, interviews and structured networking
Tickets for attendees outside the participating companies

A Jordanian national project

The F-ounder: Jordan’s founders, speaking to the world

A Jordanian national project carrying Jordan’s message to the world through the people building its businesses. It began with an idea: bring Jordanian company case studies into a university textbook and place local experience within the global business conversation. That idea has now grown into a major public event: The F-ounder.

The project draws inspiration from His Majesty King Abdullah II’s message of support for the Jordanian market and its potential. Its ambition is to give that potential a human voice: the message of every Jordanian founder, shared with the world.

The previous publishing projects and events paved the way. This project is different: 35 founders will stand before the public and speak about their own businesses, in their own words. Documentation becomes a live encounter between founders, the market and the next generation.

A distinguished Jordanian figure will launch the project. The name will be announced; no royal attendance, patronage or endorsement is announced.

Our roots

From events to a bigger stage

F-ounder did not start from zero. It builds on four previous events that brought companies together and documented their stories, including the published editions shown below:

2023, Amman: 33 companies, Jabri Halls Jordan
2025, Lebanon: 20 companies
2025, Amman: 15 companies, at Talal Abu-Ghazaleh Global
2026, Amman: 10 companies, launch at Jordan Ahli Bank
78 participations from 68 different companies across four events. F-ounder is the next, bigger step: a distinct public event where 35 founders speak for themselves, directly to the audience.

Abdullrahman Zidan with Dr. Talal Abu-Ghazaleh holding a certificate

Published editions

Jordan on global shelves

Essentials of Modern Marketing — Jordan Edition

Social Media Marketing — First Jordan Edition

Each edition features Jordanian companies as official case studies, side by side with global brands.

Companies featured in these editions are the first to be invited to The F-ounder Event, with priority booking for their seats.

Latest edition

B2B Brand Management

Proven track record

The book launch in Amman

Founders, authors and partners gathered on stage to launch the Jordan edition — the model the F-ounder Event now takes to a bigger stage.

Purpose

Vision & mission

Vision

To carry Jordan’s message to the world through its founders, making their stories part of the global business record.

Mission

To gather 35 Jordanian companies on one stage, let their founders address the market directly, and document every story.

Values

Authenticity, recognition, collaboration and lasting documentation.

The concept

A founders' talk, live in front of the market

Founders tell their journey on stage: how they started, the decisions that shaped them, and the lessons worth passing on.

Over two days the programme combines seven-minute founder talks, a case-study panel and structured networking. Each day runs for five hours, including a break, so every participating company gains both a voice and connections.

Key figures

The event in numbers

Sponsor companies & founder speakers

2 days

5 hours per day, including a break

Host company

Previous events behind the project

35 sponsor companies of every size and sector, their teams, and ticketed attendees.

Participants

Who takes part

Sponsor companies (35)

Jordanian companies of every size and sector. The founder speaks on stage and the team attends.

Company teams

Each company's staff attend as part of its participation.

Ticketed attendees

Business leaders, investors, entrepreneurs, students, partners and media.

Programme

A programme designed around founders

Opening

Welcome by the host company and the F-ounder team.

Founder Talks

35 founders, one per sponsor company. Seven-minute stories: journey, stumble, breakthrough.

Case Study Panels

Companies from previous events discuss the impact of documentation and visibility.

Founders' Wall

Every participating company showcased with its logo.

Networking

Structured meetings between founders, investors and media.

Recognition

Certificates and published content for all participants.

Sponsor company package

What's included, and what we expect

What you get

Founder talk: on-stage slot to tell the company's success story
Booth: a company stand in the exhibition area
Visibility: logo on the Founders' Wall, screens and materials
Published profile: company and founder story on f-ounder.com
Meetings: structured meetings with founders, investors and media
Interviews: a media interview during the event
Content: professional photography, filmed founder talks and social-media-ready material for the company’s own channels
Access: entry for the company team
Certificate of participation

What we expect from you

The founder, or a representative, on stage at the scheduled time
The company team present across the event days
Booth and marketing materials ready: roll-up, print, ads, presentations
Logo, bio and photos delivered before the deadline set at reservation

Attendance

Attendance & tickets

Attendance from outside the sponsor companies is by ticket.

Sponsor company teams attend as part of their company's participation, with no separate ticket
Tickets for business leaders, investors, entrepreneurs, students and others
A ticket gives access to the talks, the exhibition area and networking with founders
Registration via link or WhatsApp, shared when registration opens
Ticket prices and categories announced when registration opens

At a glance

The essentials

When

After Eid al-Fitr 2027

Where

Proposed: The Ritz-Carlton, Amman. Not confirmed; confirmation expected soon.

Format

Two days, five hours per day including a break. Founder Talks across both days: 18 on Day 1 and 17 on Day 2.

Companies

35 sponsor companies

Attendees

Business leaders, investors, entrepreneurs, students and media

Organised by

F-ounder. A Jordanian national project, launched by a distinguished Jordanian figure to be announced.

Proposed schedule

Two-day schedule

Proposed running order: elapsed time from each day’s start, not clock times. Five hours per day including a 30-minute break; final timings will be confirmed.

Day 1

Launch & 18 founder stories

00:00Registration, exhibition & Founders' Wall · 30 min
00:30Project launch by a distinguished Jordanian figure, to be announced, and opening remarks · 30 min
01:00Founder Talks: 9 founders, 7 minutes each + transitions · 75 min
02:15Break, exhibition & media conversations · 30 min
02:45Founder Talks: 9 founders, 7 minutes each + transitions · 75 min
04:00Founder–investor meetings, networking & interviews · 60 min
05:00Day 1 closes

Day 2

17 founder stories & recognition

00:00Arrival, exhibition & networking · 30 min
00:30Founder Talks: 9 founders, 7 minutes each + transitions · 75 min
01:45Break, exhibition & media conversations · 30 min
02:15Founder Talks: 8 founders, 7 minutes each + transitions · 65 min
03:20Case Study Panel: from documentation to a public voice · 30 min
03:50Structured networking, interviews & business meetings · 45 min
04:35Recognition, closing & group photo · 25 min
05:00Day 2 closes

Features

What each company gets

Being among the participants is a public statement of your leadership.

Visibility

Logo on the Founders' Wall, screens and materials.

The stage

The company's founder speaks in front of the audience.

The booth

A stand for direct contact with potential customers.

Partnerships

Structured meetings with founders and investors in one place.

Media

Interviews, coverage and publication of the company's story.

Content

Photos and video for the company's own channels, plus a certificate of participation.

Business value

A stronger brand, a story that keeps working

Brand development

A clear founder narrative gives the business a recognisable identity and a consistent story across sales, recruitment and communication.

Photography & filmed stories

Professional event photography and filmed founder talks create an asset library for company profiles, presentations and future campaigns.

Social-media publication

Founder profiles, event coverage and shareable clips extend the company’s story beyond the room through F-ounder and the company’s own channels.

Trust through a human voice

Meeting the founder and hearing the story directly can strengthen credibility with customers, partners and future employees.

Business connections

The booth, structured meetings and networking create opportunities to meet potential customers, suppliers, investors and collaborators; outcomes are not guaranteed.

Market insight & lasting visibility

Conversations with the audience offer direct feedback, while the published founder profile provides a lasting reference for regional and international audiences.

Host partner

Hosted by a leading Jordanian company

The host partner will be announced soon. A leading Jordanian company will lend its name and support to Jordan’s founders.

The proposed event venue is The Ritz-Carlton, Amman. The venue is not confirmed; confirmation is expected soon. The host partnership and venue arrangements will be announced separately.

Title: "The F-ounder Event, sponsored and hosted by …"
Opening keynote
Featured cover story on F-ounder
Top brand presence across all materials
Direct access to Jordan's founders in one place

About the founder

The person behind the project

Abdullrahman Zidan

Marketing and B2B sales solutions expert and trainer of more than 3,000 professionals.
Co-author of the B2B Brand Management Jordan Edition with Philip Kotler and Waldemar Pfoertsch.
Project Lead of The F-ounder Event.